With the holidays right around the corner, your eCommerce site might need some decorating. Every year eCommerce stores add flare to their websites for the season to show they are in the holiday spirit. This is an easy way to boost sales and receive more traffic from potential customers.
Here are 5 ways to give your eCommerce site a holiday makeover.
1. The color palette
This might sound obvious to some, but you’re going to have to stick with a color palette that’s holiday-related. It won’t make sense to your audience if you choose to use a Halloween or Easter color scheme. There’s a wide variety of holiday colors to choose from. Not everyone has to use green and red all the time; golds, tans, and blues work just as well. Using cool tones is the way to go.
Shown above are some shades of color to inspire you.
2. Using the right imagery
Appropriate imagery on your site is something you need to keep in mind. Your photographs must relate to the message you are trying to get across and target to the right audience. If your site is on the playful side, perhaps you’ll want to find imagery that’s cheery and friendly. It’s important that the images you choose match your branding and story.
A few popular sites: Fotolia, iStock, Shutterstock
Here are some examples of holiday-related imagery:
3. Using festive graphics
Fun graphics can also bring a festive-feel to your site. For example, you can add silhouettes or illustrations to your sliders and banners or even add a nice patterned background to your site. A good rule of thumb is to keep things simple and organized. If you’re feeling adventurous, you can always add graphics to the photographs you have chosen. Again, you must think about your target audience and match your branding.
Here are some examples of holiday-related graphics:
4. Finding the right festive font
Using a festive font on your sliders, banners, etc. can be a really fun and simple way to bring out your holiday spirit. If you plan on using a decorative font try to use only one to keep things consistent. There’s a chance your site will look overwhelming and unorganized if you use too many decorative fonts.
Here are some free fonts to choose from:
5. Use holiday-themed words
You want to connect with your customers and a good way to do so is to use holiday-themed words throughout your site. These can simply be in the sliders and banners, or any promotional area of your site. This helps add to the holiday tone you’re trying to achieve.
Zappos, Potterybarn, JCPenney
Conclusion
Remember to match your brand and keep it simple. You don’t have to completely re-design your site where it’s unrecognizable to your customers. All you need to do is add a few holiday touches here and there, and you’re all set. Now go and decorate!
Customer Success Manager
