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Eastern Jungle Gym

THE CHALLENGE

Eastern Jungle Gym is a swing set retailer with many locations on the East Coast. Their old website did not let users buy online so, they came to us looking for a Magento website that properly displays their swing sets. Since they are known for having high quality and durable wooden swing sets, they wanted an up-to-date site that perfectly matched their brand. Their main goal is to create childhood memories and with an updated site, they can achieve this by catering to their customers.

From the beginning, Eastern Jungle Gym wanted the ability to easily add and remove content themselves. We configured customizable CMS blocks and product attributes where the client can add images, text, etc. freely without worrying about disturbing the layout.

Since customers can buy swing sets and accessories directly from their site, we added interchangeable color swatches on swing set product pages. This allows the customer to pick and choose exactly what they are looking for when it comes to swing sets. Each swatch demonstrates what the swing set will look like with different color tents, slides, and mulch.

Located on the home page and under ‘Swing Sets’ on the drop-down navigation, there are three compare pages. All three pages display a chart that compares the measurements and features of each swing set category. Visitors also have the option to view more of the models from this page.


THE SOLUTION


We designed and built a whole new, fresh Magento website utilizing the Ultimo theme. This resulted in a fully responsive and functional website that works on all devices and browsers. Eastern Jungle Gym’s old website did not match their branding and did not successfully convey the message they were trying to communicate. We made their site more approachable and friendly by adding a background with clouds while using primary colors: blue, yellow, and red throughout the site. On the homepage you will see an image slider with promotional banners to the right of it, large, colorful buttons that show each swing set model along with a short description, a product slider with their most popular accessory items, an embedded video, and WordPress blog post integration.

A mega drop-down menu was added to easily help the visitor navigate through the categories. Customers can easily find swing set dealers in the area by navigating to the ‘Find a Dealer’ page. They can simply enter their address or zip code and the map will automatically find matches.


EXTENSIONS AND ADD-ONS

Ultimo Theme – Customized Child Theme
Manadev Ultimate Filter Navigation
TRM Promotional Pop-ups Extension
Mageworx Advanced Product Options
Fishpig WordPress Integration Extension
Aheadworks Follow Up Email Extension
Mirasvit Sphinx Ultimate Search
Awesome Checkout