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Ramy Brook

Responsive eCommerce for an exclusive New York fashion brand

THE CHALLENGE

Ramy Brook is a contemporary women’s clothing company based out of New York City. Their clothing, accessories, and handbags are sold nationwide in high end retail stores and boutiques, and on Ramy Brook’s online store. Ramy Brook’s goal is to create clothing that makes women feel confident and sexy.

Ramy Brook had a team of in-house brand strategists and designers who came up with the eye-catching design for Ramy Brook’s new Magento store. The design offers shoppers a positive user experience centered around Ramy Brook’s impressive product photography. Ramy Brook wanted to help convey to customers the variety of products and color options available, all while reinforcing the brand’s reputation for easy sophistication.

As Ramy Brook was new to Magento, they sought our expertise when it came to ensuring their customers have a positive user experience with Ramy Brook’s new store.


THE SOLUTION


We helped Ramy Brook’s team understand Magento’s strengths and limitations, and offered advice on all aspects of their design and requested configurations.

We developed a fully responsive Magento store based on the designs provided by Ramy Brook’s team. Using Magento Enterprise’s swatch functionality, we made it easy for customers to see the variety of colors available for each of Ramy Brook’s products. We also completely rebuilt Magento’s product page, vertically stacking the product images and allowing the customers to view product information in an accordion that includes easy-to-access shipping and return information.

With Amasty’s Improved Layered Navigation, we were able to customize Ramy Brook’s grid view pages; straying from the traditional sidebar sorting and instead placing it above the product grid. Instead of a traditional instant cart, we built a custom script to automatically open the mini-cart when a customer adds a product to the cart.

Ramy Brook’s customers can easily locate their products in-store using the store locator page. This page is set up to display Ramy Brook’s New York City location as well as the various boutiques and department stores that carry the brand nationwide.

To showcase new, events, and seasonal collections, we integrated a WordPress blog to be used as a content management system (CMS). This CMS integrates seamlessly into the Magento framework and is easy for Ramy Brook to customize from the admin. It’s a great way to keep loyal customers updated and engaged.

Shipping is an essential part of the Ramy Brook business and success. We set up Store Pickup to allow users to Buy Online and Pick Up in the store. All shipping is Free within the USA after a certain dollar amount. For shipping international, we utilized the Pitney Bowes Clearpath service to provide shipping rate, duty fees logistics for international orders. The shipping setup and integration feeds into their ERP system, RLM, to create a fully automated process. Orders filter down into RLM, which are then sent to Bergen for shipping. If an order is to be shipped internationally, that order goes from RLM to Bergen and then to Pitney Bowes. RLM integration allows Ramy Brook to focus more on merchandising and marketing instead of manually adding orders into RLM to be processed. This process will allow them more flexibility and room for growth with a complete integration of real time inventory and order management, which communicates with the RLM ERP system.

Other services we created integrations for include Commission Junction and the Avalara Tax system. Commission Junction is an affiliate marketing service, which will reach millions of consumers and allow for a transparent partnership between advertisers and publishers. Avalara Taxes will be managed and provided by Avalara to help Ramy Brook stay compliant with the ever changing world of taxes on clothing within New York City.


EXTENSIONS AND ADD-ONS

Amasty Custom Stock Status
Amasty Out of Stock Notifications
Amasty PreOrder
Amasty Quick View
Amasty Instant Cart
Amasty Improved Layered Navigation
uRapidFlow
uStoreLocator
IWD Agency Newsletter Popup
MageWorx Advanced SEO Suite
Pitney Bowes
Webshopapps Store Pickup
Webshopapps Premium Shipping
Fishpig WordPress Blog Integration
Commission Junction
RLM ERP System integration
Avalara Tax